“Some people want it to happen, some people wish it would happen, others make it happen.” Michael Jordan

Purpose - Driven Work

At HelloBossLady, I help entrepreneurs clarify their message so they can confidently share who they are and what they offer.

I started this agency because I needed a career that could provide me with the flexibility to care for my mother, who lives with severe mental illness. This journey led me to build a business that not only supports my family but also empowers others to bring their dreams to life.

Every day, I get the privilege of helping fellow entrepreneurs add color, depth, and clarity to their vision—and that’s something I truly cherish.

In 2024 I took a leap of faith. After years of building a successful career as a nurse executive, I walked away from a six-figure salary to become a full-time caregiver for my mother, who battles severe mental illness. The transition hasn’t been easy, but awakened something powerful.

Now I am on a mission to empower female founders with the branding, design, and digital tools they need to thrive.

At HelloBossLady I believe that creativity isn’t just about making things beautiful—it’s about telling stories, forging connections, and designing brands that feel as authentic as the women behind them. Because every great brand starts with a bold decision to rewrite the rules. Are you ready? Let’s create something magnificent.

Making Self-Care Routine

While it can seem overwhelming and exhaustive to shoulder the responsibility of caring for an elderly parent, I consider it an honor to have the opportunity to serve my mother at this important time of her life.

As part of my self-care hygiene, I enjoy a variety of health-promoting activities such as journaling, fragrant foot baths, hot oil treatments, etc. Even with the hectic, fast pace of our world today, it is possible to find moments of peace if we are intentional about doing so. Browse my collection of curated luxuries and tell me what you think about my favorite self-care necessities.